Upcycling makes a ripple for good
A few months back, we brought HiRoad insurance to Arizona.
We entered with a big “Hi” to our new state, announcing our insurance-for-good experience on buses, charging stations, lots of digital ads and billboards. Big, bold and bright billboards expressing our friendly nature.
We chose to work with Clear Channel to prevent the billboard vinyl from going to waste. Doing something sustainable felt like a good ripple to make. So we sought a solution for turning the material into something useful and durable.
We collaborated withRareform to upcycle the billboard vinyl and craft one-of-a-kind duffle bags to share with our employees and a group of Arizona early adopters who use HiRoad for their car insurance.
Creating community connections
Then we had more bags to share. What to do with the extras? Turn them into “bags of good” for families in Phoenix.
Homeward Bound AZ felt like a natural place to make another ripple. Their mission is to help homeless families get the support they need to thrive and live independently again. We admire that.
So we purchased $10,000 in basic and not-so-basic items: diapers, toiletries, school and art supplies, toys and backpacks to name a few. Then families selected and filled their upcycled bags with the goods they most needed and wanted.
But we had to add some extra HiRoad fun to the moment, so we invited three Arizona pro football stars—Dennis Gardeck, Will Hernandez and Maxx Williams—to hang out, autograph footballs and play some toss with the kids.
For us, all these small actions lead to more and bigger actions. When we connect with folks in our communities, we’re reminded that one good turn really does inspire another.
You can watch the whole evolution of this billboard-to-bag thing in the video. From bright and bold outdoor ads to repurposed bags to families who need our support. We documented it all and hope it inspires you to keep making those positive ripples.Thanks for taking the high road with us.